We are committed to protecting your privacy. Our Privacy Policy explains the types of personal data that we collect about you when you interact with us. It also explains why we collect it, and what your rights are in relation to it.
Last updated: 17 September 2025
Data we collect automatically
When using our website (www.zestcarrental.com), we automatically collect data, primarily through “cookies” (trackers), to remember your activity, personalize your experience, and for analytics. This data includes information about your browsing habits, your device (such as its browser, operating system, and IP address), and the time and length of your visits. We also use tracking technologies to identify users and target advertisements across different sites. You can choose which category of cookies are allowed to be used by us by using our cookie preference manager.
Click here for detailed information about the cookies (trackers) that we store on your device.
What type of data do we collect automatically?
- Browser and device details
- IP address
- Browsing activity
- User identifiers
- Ad tracking data
How we use the data that we collect automatically
- Traffic optimisation and distribution
- Analytics
- Tag management
- Heat mapping and session recording
- Remarketing and behavioural targeting
- Spam and bot protection
Personal data that you give to us
You may give your personal data to us when you interact with our website, or when you contact us. This could be when you make a car rental booking with us, or when you interact with our online chat service, send us an email, or subscribe to our mailing list.
What type of personal data do you give to us?
- Your name
- Address
- Contact telephone number
- Email address
- Credit/debit card details
How and why do we use the personal information you give to us?
We collect information about you for a number of important reasons as follows:
- To process your booking. We need information from you in order for us to process your booking correctly; this includes passing some of your information on to our car rental partners.
- To provide the best possible service. Without your contact information, we may be unable to help you in the event of any changes or problems.
- To save you time. It is useful for us to retrieve your information for future bookings which can save you time and effort.
- To keep you up to date with latest news and promotions. Where you have given us your consent to send marketing communications by email.
- A booking through an agent. In the event that the booking is through an agent, we pass on a few of your details which help the agent to track their bookings and provide a better service.
Please note: Under no circumstances will we pass on your credit/debit card details to our car rental partners or agents.
We will never collect sensitive information about you without your explicit consent.
Where your personal data may be used
To fulfil your car rental booking, we may need to share some of your personal data with third parties. In some cases, your personal data may be transferred outside the EEA (European Economic Area).
We do not trade or share your information with other companies for marketing purposes.
Keeping you updated
If you have made a booking with us, we may email you occasionally about changes to our service and other relevant information relating to your car rental booking.
If you have given us consent to receive marketing communications by email, we may send communications based on the pages you have visited or the actions you have taken on our website. We always give you the chance to opt out of future mailings.
How long will we keep your data?
When you make a booking with us, we’ll keep the personal data you give us for up to 7 years, so we can comply with our legal and contractual obligations.
Any personal data that you give us for any other reason, or where we collect data automatically, shall be processed and stored for as long as required by the purpose they have been collected for.
What rights do you have over your personal data?
Where you have given us your consent to use your personal data, you have the right to change your mind and withdraw that consent at any time unless we believe we have a legitimate overriding reason to continue processing your personal data.
The information we hold will be accurate and up to date. You have the right to check the information that we hold about you by contacting us; however, to protect your information, we will ask you security questions to identify you. If you find any inaccuracies, we will delete or correct it.
To request a copy of your information, please contact:
Data Protection Officer, Zest Car Rental, Nelson House, Church Street, Dereham, Norfolk NR19 1DJ, or email dataprotection@zestcarrental.com.
To ask for your information to be amended, please update your online account, or contact our Customer Support team.
How do we secure your personal data?
The information which we hold is securely stored in accordance with our security policy and the law. All pages that request any of your personal data are served over a secure connection. We make sure that our systems are running the latest software and all latest security updates and patches are installed to provide maximum security. The premises where your information resides is equally secure against unauthorised entry. Policies are also in place to prevent data theft by employees.
If you have any concerns about privacy
We hope that we can resolve any query or concern you raise about our use of your information.
You have the right to lodge a complaint with a supervisory authority, in particular if you live or work within the European Union (or European Economic Area). The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/global/contact-us/.
Other information
Telephone calls to our office may be recorded for quality, training and compliance purposes.
If you have any questions or comments about privacy, please contact us.
