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Putting You First.

Founded as a family-run business in 2000 (previously known as Economy Car Hire), we have grown to become the largest independent car hire broker in the UK. Our primary focus is, and has always been you, our customer.

A fresh honest approach.

You told us how we could improve our website and we listened. In 2016, we changed our name from Economy Car Hire to Zest Car Rental. Expect the same great team and fantastic service, with a little added Zest!

Economy Car Hire Zest Car Rental

When booking a hire car, you will still benefit from unlimited mileage options, collision damage waiver with zero excess liability, handpicked car rental providers, a free additional driver (available at most locations) and unique deals you simply can't get elsewhere.

We provide a fresh, honest approach to car hire that lets you focus on the bigger picture.

ABTA Partner BVRLA
Average Rating for Zest Car Rental

(4.72 out of 5.00) based on 30007 responses to our customer survey.

Customer recommended.

Award winning service.

Which? Recommended Car Hire Broker

Since 2018 we have been the only Which? Recommended Car Hire Broker after topping their car hire brokers survey each year from 2013.

Feefo Platinum Trusted Service Award

We have been awarded the Feefo Gold Trusted Service award from 2015-2020 which has led to our Platinum Trusted Service Award from 2020-2024 and our 10 years of proven trusted service award 2024.

Travolution Awards

We were rewarded for our customer friendly approach in 2014 by winning the award for the Best Car Hire Website.

Holiday Extras Customer Awards

Customers of Holiday Extras rated us as the Best Car Hire Company in 2012.

Meet the Team.

The Zest Team is a close knit bunch. We're all here to add that extra bit of Zest to your next car hire adventure.

Rory

Rory

Managing Director

Rory founded the company in 2000. In his spare time he is a massive petrol head and motorsport fan. His favourite holiday destination is Jersey as the Island provides all the ingredients for a perfect family holiday.

Pam

Pam

Finance Director

Pam co-founded the company with Rory back in 2000. In her spare time she loves gardening and long walks, with some cooking in between! Pam loves to travel to Spain for the fantastic food and friendly local people.

Ian

Ian

Technical Lead

Ian started his life at Zest in January 2004. His spare time is filled with video gaming, sampling real ales and days out with the family! His favourite place to travel is New Zealand as he has fond memories of his honeymoon spent exploring there.

Charlotte

Charlotte

Human Resources Director

Charlotte joined Zest in February 2007. In her spare time she loves a bit of yoga and Zumba and enjoys beach walks and hiking. Her favourite place to travel is southern Spain for the hot weather, great views and stunning food.

Tom

Tom

Head of Commercial

Tom joined Zest as a Customer Support Advisor in October 2008 and is now our Head of Commercial. In his spare time he's a massive football fan and loves time with friends and family. His favourite place to travel is Lapland because he loves cold places and snow.

Karl

Karl

Product Manager

Karl joined Zest in June 2010. His spare time is spent out and about with friends, family and the family dog. His favourite place to travel is America for the diversity of food, landscapes and tons of stuff to do.

Lara

Lara

Customer Support Team Supervisor

Lara joined team Zest in April 2015 in the Customer Support Team. Lara’s spare time is spent hopping between music concerts and travelling. Her favourite place is San Francisco for the unique landmarks and diverse culture.

Harriet

Harriet

Customer Support Team Leader

Harriet joined the Zest team in November 2017. Her spare time is filled with family days out and cooking. South Africa tops her favourite place to travel for the diverse culture and stunning landscape.

Paul

Paul

Customer Support Team Supervisor

Paul joined our Customer Support team in December 2017. Paul likes to spend his spare time building PCs, gaming and playing football. Japan is Paul's travel destination of choice for the beautiful scenery and culture.

Tamarin

Tamarin

Product Administrator

Tamarin joined team Zest in June 2019 as a Customer Support Advisor. She's a Game Of Thrones fan and describes herself as a crazy cat lady. Her favourite place to travel is Barcelona because of the culture and people.

Louise

Louise

Financial Controller

Louise joined Zest in January 2020 as Financial Controller. She likes to spend her spare time gardening, long dog walks and spending time with family. Her favourite place is North Norfolk for the lovely beaches and places!

Sebastian

Sebastian

Head of Marketing

Sebastian joined Zest in October 2021 as our Digital Marketing Manager. He likes to spend his spare time playing the piano, gaming and exploring new places. His favourite place and origin of birth is Antigua for its amazing beaches, food and people.

Tommy

Tommy

Senior Customer Support Advisor

Tommy Parsons joined Zest in August 2022 as a Customer Support Advisor. He likes to spend his spare time playing football and going to the gym. His favourite place is Brittany in France, where he spent summer holidays as a kid.

Alicia

Alicia

Customer Relations Team Leader

Alicia joined Zest in November 2022 as a Customer Relations Manager. She likes to spend her spare time reading and spending time with family. Her favourite place is Iceland for the incredible geology, beautiful landscapes, and luscious hot springs.

Jade

Jade

Customer Relations Specialist

Jade joined Zest in March 2023 as a Customer Relations Manager. She's a a massive Disney fan, who enjoys nothing more than a cosy film night with her family. Her favourite place she has visited is Thailand, and she dreams of going to Japan one day!

Naomi

Naomi

Product Administrator

Naomi joined Zest in April 2023 as our Products Administrator. She likes to spend her time photographing landscapes, hiking and reading. Her favourite place is Iceland for its stunning sunsets, sunrises and friendly people.

Daniel

Daniel

UX/UI Designer

Danny joined team Zest in June 2023 as the in house UX/UI designer. Off-duty, you'll find Danny immersed in captivating films, pushing his limits at the gym, and dreaming about future journeys to Japan's mesmerizing landscapes and rich culture.

Nathan

Nathan

Digital Marketing Executive

Nathan joined Zest in June 2023 as a Digital Marketing Assistant. He likes to spend his spare time playing darts, watching football, and spending time with family & friends. His favourite place is the Greek Islands for the great weather, beaches, and sunsets.

Zac

Zac

Customer Support Advisor

Zac joined Zest in July 2023 as a Customer Support Advisor. He enjoys spending his time playing videogames, reading, and jamming out on his guitar. His favourite place is Vietnam for the amazing landscapes, bustling cities, and rich culture.