Returning to the show, Which? travel consumer expert Grace Forell highlighted Zest as a trusted way to book car hire and avoid the hidden costs that catch thousands of holidaymakers out each year...
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During the segment, Grace discussed the findings of a recent Which? survey, which revealed that one in eight car hire customers ended up paying more than their original quote due to unexpected charges. When explaining how travellers can avoid these surprises, Grace recommended booking through a trusted online broker and gave Zest a fantastic shoutout!
She went on to explain that Zest helps customers compare a wide range of rental options while ensuring fees are clearly included upfront, alongside valuable extras such as 24/7 customer support, breakdown cover and free cancellation.
Which? Recommended 2026
The feature comes shortly after another fantastic result for Zest in this year's Which? car hire survey. With an outstanding overall score of 90%, Zest ranked ahead of major travel brands including Booking.com and Expedia across key categories such as Customer Service and Clarity of Final Hire Costs.
Expert car rental tips from Which?
Looking to make your next car rental experience as smooth as possible? Here are some of the tips highlighted during the feature.
- Choose a trusted provider
- Look beyond the headline price
- Use filters to your advantage
- Sort your insurance before you travel
- Take photos when collecting and returning the car
- Don't accept unfair charges
A big thank you to our customers for helping make Zest a trusted choice for car hire, and thank you to Which? for the highlight!
I will never use anyone else when hiring a car abroad and have no hesitation in recommending them.
This is how car hire abroad should operate but sadly there are too many car hire horror stories out there.
Thank you Zest for being different and honest!!