One of our proudest achievements continues for a 9th year...
We're excited to announce that we have once again been named the one and only Which? Recommended Car Hire Broker 2026!
For another year, our commitment to providing trustworthy car rental has been recognised by the UK's leading consumer champion. Our scores placed us ahead of travel giants such as Booking.com and Expedia in multiple categories, including Customer Service and Clarity of Final Hire Costs. With an overall score of 90%, Which? described Zest as its "first port of call for car rental minus the nasty surprises".
Categories we were rated on:
Average price per day
Additional charges
Information provided about the car hire supplier
Satisfaction with the car hire supplier
Clarity of final hire costs
Clarity of rental conditions
Customer service
We're incredibly proud of everyone who has helped us achieve this recognition. From everyone at Zest who work tirelessly to deliver the service Zest is known for, to the fantastic car rental providers we partner with who consistently deliver excellent customer experiences.
And, of course, thank you to every customer who has booked with us, recommended us, and supported us over the past 26 years. Your trust has helped shape Zest into the company it is today, and we're truly grateful for your continued support.
If you'd like to read Which?'s full car hire broker comparison, click here.
Not yet familiar with Zest? Let us introduce you to a simpler, stress-free way to hire a car.
As Which? highlights, car rental can be difficult to navigate. Confusing terms, unclear extras, and pesky hidden charges buried within the T&C's are all too common. That's where we do things differently.
Our booking process is designed to be clear, honest and transparent from the start. Combined with our UK-based support team, we help make hiring a car straightforward and predictable.
In fact, Zest was founded after our Managing Director experienced first-hand the frustrations many travellers face when renting cars abroad. So to help avoid the same nightmare scenarios for other holiday-goers, Zest is now here to make your car rental experience as easy and stress-free as possible.
We also operate a strict vetting process for every car rental provider we work with (find out more here). Using post-rental customer feedback, we continually monitor provider performance to ensure high standards are maintained. This means you can book with confidence, knowing you're in good hands. And on the rare occasion something does go wrong, our 24/7 customer support team is always here to help.
Book with confidence
Every booking with Zest includes Zero Excess Insurance, Breakdown Assistance, Free Cancellation, and in many locations, you'll also benefit from a Free Additional Driver! We're here to make your car rental experience easier every step of the way. So wherever your next trip takes you, you can book with confidence, knowing you're in safe hands with Zest.
