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From the 1st April 2019 everyone who intends to drive in Europe will be required to mount a new badge to the back of their car, whether rented or private.

The new “Automobile Registered for Sovereign Europe” badge is part of a European initiative to speed up border transitions for people driving between neighbouring European countries and will be required to be mounted visibly to the rear of all cars driven in Europe.

This new initiative is aiming to speed up border transitions between European countries by as much as 88%, with border officers being able to take one look at the “Automobile Registered for Sovereign Europe” and promptly allowing entrance. When collecting your car, you’ll get your A.R.S.E handed to you after all the necessary checks have been completed. Whilst driving, please ensure you always have your A.R.S.E visible.

If you’re at all worried about the validity of the “Automobile Registered for Sovereign Europe”, please don’t hesitate to not worry as this is only an April Fool’s Joke.

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  • Mike Cobb1 Apr 2026
    Nother assinine governmental policy. . .loved it.
  • Very funny although these Days! You never know with politics in the World .Don't give them any ideas.
  • peter roth1 Apr 2025
    Where do I apply for this decal
  • Great idea but some drivers might find all those visible arses a bit distracting.
  • Totally had us until A.R.S.E. Brilliant; a great laugh! Thank you. :)
  • Alan Baggott8 Apr 2019
    Well done Zest - very amusing!! But it sounded like something that the EU could introduce!!!
  • Gerald Stephenson4 Apr 2019
    Brilliant
  • Rob Brown4 Apr 2019
    Perhaps it would be advisable to cheek that ur A.R.S.E Is not covered in mud if going off road !!
  • Linda Owen4 Apr 2019
    Nice one!

    I was about to email to ask if this was an April fool and then I saw the confession. It is good to be able to laugh under the circumstances.

    Well done ZEST
  • HA HA, Very funny. Mooning now made compulsory byEU!!
  • Geoff Hamblett2 Apr 2019
    Very good totally unexpected, great to see some businesses have a sense of humour
  • Mervyn Howitt2 Apr 2019
    you had me cursing another silly EU rule. well played.
  • MICHAEL KLABER2 Apr 2019
    Very good.
  • tim Moody2 Apr 2019
    Brilliant. This celebration of April 1st typifies the friendly, caring service provided by all your staff. Their attitude to customers clearly shows they enjoy working for Zest, a sense of humour is vital in any work place. Thank you for brightening my day.
  • Thanks for the "information". It had me worried for a while!!
  • Yvonne Woods2 Apr 2019
    Thanks for that third time I got caught out, I'm clearly too trusting!!
  • Arsen Driver1 Apr 2019
    Perfect , the right badge to show these clowns . I'll drive in reverse.
  • Jane Smith1 Apr 2019
    So happy to see that the folk at Zest not only have the best staff.......they've also got a great sense of humour !
  • Steven G1 Apr 2019
    Had my ARSE in a flap as currently travelling Europe in a hire car!! LOL!
  • Mel Hubbard1 Apr 2019
    Considering the state of our country at present I feel that these badges are very appropriate for the idiots we have at Westminster with the A.R.S.E. being the operative word!!! Enjoyed the ruse though
  • Sent it to my daughter who is in France driving down to Spain. Gave her a shock until she realised what date it is. Fantastic one.
  • April fool
  • Eileen Auld1 Apr 2019
    Nice one Zest.
  • Hahaha you had me
  • Ha Ha very good
  • Peter Gray1 Apr 2019
    HILARIOUS!!
  • Chris Fletcher1 Apr 2019
    I have to admit I fell for this as I would not put it past Brussels bureaucrats to come up with something as stupid as this.
  • Shirley King1 Apr 2019
    I was conned!
    Very funny.I almost missed your April Fool bit.
  • wayne Howard1 Apr 2019
    There is another reason for using your services, not only do you supply the best hire car service in Portugal but you actually are a real pleasure to do business with. Will have used your services for many years and see no reason why that would ever change.
  • Love it we need a good laugh I've forwarded to friends hope you get some biz.
  • Ha ha! Good one guys. Almost as unbelievable as the mess our politicians are making of Brexit. They all need their A.R.S.E. kicking.
  • Can't wait for us to show our arses in Europe
  • So crazy its almost believable as it could be some new legislation from the EU.
    Thanks for cheering up my day !!!
  • Geoff Hanns1 Apr 2019
    Pretty good . I read it as straight until the first use of initials for the new badge .
  • John Greene1 Apr 2019
    Brilliant does that mean people with bigger cars will have a bigger A.R.S.E . badge.
  • Thanks for the info. With Brexit I'm not sure if I will be able to get my A.R.S.E into gear.
  • ANDREW LEIWORTHY1 Apr 2019
    Hahaha,cracking joke!!!
  • Andrew Carver1 Apr 2019
    Thank you for that, got me reading right until the Acronym A.R.S.E which i truly am.
  • K Williams1 Apr 2019
    Nice one. Had me in stitches. Lovely that reputable companies have normal people working for them - who have a sense of humour :) Thank you.
  • S marsh1 Apr 2019
    Brilliant !!! read right till the end to realise it was an April fool! Wonderful to know there's still some humanity at the end of all these online companies, made my day, well done zest !!!!
  • Janette hendo1 Apr 2019
    Oh you naughty people. How convincing but if you make people laugh that is a bonus.
    J
  • David Garraway1 Apr 2019
    Haha. Don't give them any ideas.
  • Lynette Griffiths1 Apr 2019
    were hiring a car in palma airport for a 1week holiday. will this affect us
    • Hi Lynette,

      This won't affect your car hire in Palma. Everything we've said here is not true, it's our April Fools joke for the year.

      Sorry for any confusion caused by this but please rest assured, your car hire will not be affected.
  • Jan daniels1 Apr 2019
    Good one and topical!
  • Very clever
  • Excellent!
  • Geoff Brankston1 Apr 2019
    Made me smile. Thank you.
  • What a great idea from the EU..

    will they also be passing a requirement for all cars to be fitted with T.I.T.S.
    Toll-Road
    Interstate
    Technology
    System
    allowing free movement between all toll roads ?

    maybe by 01.04.20??
  • Brilliant had me till I saw the A.R.S.E...
  • Steve Irving1 Apr 2019
    Fantastic bit of fun. Well done.
  • Peter T1 Apr 2019
    (A.R.S.E) Sums up the EUROPEAN elite,
    And our politicians perfectly.
    Well done Zest.
  • Doug Mountain1 Apr 2019
    The bottom nearly fell out of my rental car tour of Italy in June when I read this!
  • AprilFool!
  • Paul Holyoak1 Apr 2019
    Ah brilliant. Well done the Zest team. I'm off to Almeria soon but you don't hire from there, so sorry, unable to give you that business. Regards,
    • Hello Paul,
      Thanks for the comment, glad you like it! We do cover Almeria, when are you looking to hire?
      Thanks
      Shaun
  • John Kirkman1 Apr 2019
    I've checked my A.R.S.E. and all seems to be in good working order. The British members of Parliament should check their ARSE'S. Thanks for a great April fools joke!!
  • Carol Pilkington1 Apr 2019
    Silly arses.
  • David Chessell1 Apr 2019
    I had my A.r.s.e visible before the new ruling as an early adopter on the Alpha and Beta programs, if you need any extra details on Showing your A.r.s.e. do not hesitate to enquire.
    yours
    David
  • Margaret Buckton1 Apr 2019
    Funny Ha Ha!
  • Frederick Hayes1 Apr 2019
    Like the joke, you have to look at the spelling to work it out!
  • Wendy Edmonds1 Apr 2019
    On the eve of driving out to Spain and rushing around trying to get international driving permits for France and for Spain, having to get extra checks done on the dog who has a Spanish passport but lives in England six months of the year this looked like it was going to be the straw that broke the camels back. But then reading it all to the end and after cursing you profusely we did see the funny side.
  • John Barnes1 Apr 2019
    Love it!
  • Great April Fool. My wife was concerned about her A.R.S.E being ogled by foreign customs.
  • John Tutt1 Apr 2019
    LOL
  • Yorick Benjamin1 Apr 2019
    Nice one! Nearly got me.
  • Anne Halligan1 Apr 2019
    Very funny, thanks got the laugh
  • Stuart Brown1 Apr 2019
    Intend to drive straight to Brussels and show off my A.R.S.E. to the politicians
  • Nizam Abdulla1 Apr 2019
    Nearly fell for it!!!!!!!
    We do drive our car frequently to Chantilly in France and wondered what next !!!!!.
    However, it is good to note that we in Britain are about to change to driving on the right hand side of the road!
  • Simon hart1 Apr 2019
    Very good zest, nice to have a chuckle.
  • Margaret1 Apr 2019
    Thank you for your advice, Zest; I will make sure that my ARSE is suitably exposed when I pick up my vehicle in Gibraltar.
  • John Waft1 Apr 2019
    Very funny. Now I just want to see the backside of our Prime Minister.
  • Roger Bull1 Apr 2019
    Brilliant I'm very much looking forward to collecting my A.R.S.E and having loads of fun.....
    You must rent lots of cars to our politicians?
  • Gordon Orley1 Apr 2019
    Great, nearly got me
  • Bill Ogden1 Apr 2019
    Glad to see something to smile about these days
    Very good (Funny)
  • Hugh A C Forestier Walker1 Apr 2019
    Brilliant. Bring it on. Leave on WTO terms
    12th April
  • Steven Ferry1 Apr 2019
    Laugh my A.R.S.E. Off

    thank you
  • very clever!! Had me fooled! Mind you I wouldn't be surprised at anything we are told to do with Brexit at the moment with international driving licences, new rules for passports etc that we are going to have thrust upon us!!
  • Great Joke ..... But we are getting our A-R-S-E well and truly reamed at the moment by our UK bumbling selfish MPs and thats NO JOKE! Its a horror show! Good Humour on your part at a time when things are'nt very funny at all.
  • STEPHEN HALL1 Apr 2019
    excellent April fools joke , well done made my day !!!!!!!!!!!!!!!!!!
  • Brilliant. Well done
  • Peter Cain1 Apr 2019
    Excellent, well thought out, best laugh of the day so far
  • Robert Pirie1 Apr 2019
    Nice one!
  • Brilliant - loved it
  • Pete Ryan1 Apr 2019
    Nice one =)..........

    ....as required whilst stopped in traffic with my A.R.S.E. visible someone parked their bike in it!!
  • Margaret Wheater1 Apr 2019
    Glad to know that a sense of humour is retained what ever happens

    thanks for the joke !!

    Margaret.
  • Veronica1 Apr 2019
    Gosh.
    It worked! I was going to ask where I could get a sticker! Or whether all hire cars would have one!
  • Val Hibbs1 Apr 2019
    Love it - just HAD to click on the link to see what happened!
  • Leslie Moore1 Apr 2019
    My ARSE is always visible when driving!!!!
  • ha ha. was nearly looking for one online !!
  • Kim Wassell1 Apr 2019
    Fantastic. I had realised it may be an April Fools joke so was pleased to see it was.
  • Sean Kelly1 Apr 2019
    Well done well truly got!!
  • We should have ALREADY shown our ARSE to Europe last month !
  • Mike Crozier1 Apr 2019
    We should have already shown our ARSE to Europe
  • Linda Watts1 Apr 2019
    You had me. Love it

    You never know those men in Brussels might think it's a good idea (ARSE)
  • Peter B.1 Apr 2019
    Great, very funny and just what we need at this time with the UK in meltdown!
  • Michael Mancey1 Apr 2019
    Love it. Well done. Took a while for the penny to drop.
  • Good one.And the badge looks so convincing and plausible.
  • Stephen1 Apr 2019
    Nice one Zest good to see some humour, coincided with the 29th March joke as well.
    Should be sent to Westminster!
  • Tim Hutchinson1 Apr 2019
    This brightened up my morning.
    One of the best. Chapeau !
  • Anne Elizabeth Gouge1 Apr 2019
    Love this joke! Well done ZEST.
  • Neil Dunn1 Apr 2019
    Thank you so much for the publicity as it promotes the work of my organisation

    Neil E Done
    Vice President

    Automobile Registered for Sovereign Europe (A.R.S.E) Scheme
    Please register for my next seminar "Exploring the processes and underlying strategies for talking total A.R.S.E"
  • Ha Hah! - it took me a few seconds to realise what the date today is...
  • John Duncan1 Apr 2019
    Always welcome a reason to smile. Congrats John
  • Absolutely brilliant. You got me.!
  • Charlie Hill1 Apr 2019
    I live in France, and as we are ruled by an emperor I swallowed the sovereign bit. Love it. Well done. Now I just have to wait for my deportation!
  • Pat Fox1 Apr 2019
    Well aint that a BUMMER !!!
  • Margaret1 Apr 2019
    Love it. Good to read something that made us laugh for a change instead of doom and gloom Brexit.
  • Dave Rose1 Apr 2019
    Classic April Fools joke ... well done.
    You got me ... hook, line & Juncker!
  • E L Efant1 Apr 2019
    Very funny!
    Given the way Brussels works, it could have been true.
  • John Crank1 Apr 2019
    Nearly got me!
    Very funny.
  • That made me laugh and I believed it till I saw A.R.S.E.!!!
  • donald white1 Apr 2019
    Love your sense of humor Zest
  • Mike Dawe1 Apr 2019
    My A.R.S.E. is to big to be stuck on the back of the car but thanks for the heads up anyway.
  • Alan Cain1 Apr 2019
    Oh very good!!!
  • Well done. Love it.
  • Robert Nottger1 Apr 2019
    Well done,nearly had me.
  • Jonathan Bowerman1 Apr 2019
    Do I need to show my ARSE when crossing from Gibraltar to Spain and is there any other part of my anatomy the immigration officers may want to see ?
  • Dave crook1 Apr 2019
    Very good!
  • Great spoof - like the "sovereign Europe ' bit!
  • Well done Zest, very good that
  • Dave Knowlden1 Apr 2019
    Very good, I am pleased this is an April fools joke as we have enough arse`s in government trying to make a decision about Brexit.
  • Hugh John Penny1 Apr 2019
    Great!, but you shouldn't have spoiled it at the emd!!
  • Aiden Kane1 Apr 2019
    So much for covering your A.R.S.E...Love it!
  • Daniel Groves1 Apr 2019
    April 1st, eh!

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